Don’t Break 345

a global responsibility

About Client
It was in 2009 when Adrian (Founder) was sat on a beach in Cyprus. Looking around he was alarmed as to how much litter was surrounding him on the beach and along the foreshore. It was at this point he thought “what can I do, how can I help drive and make a change to how people use and dispose of plastic, what can I do to stop this?”. This concern as to what damage plastics may be doing to the oceans, the natural world and to the food chain stayed with Adrian and then 2 years ago he decided it was time to start planning a business, a movement where by raising money and awareness, he and those supporting the brand could make a difference.
VISUAL IDENTITY
Don’t Break 345 is brand that promotes and supports behavioural change and action in clearing plastics from the oceans and also stopping plastics at the sources: dump sites, mouths of rivers before it can enter the ocean. They also promote the use of alternative materials to plastic where possible. 
With this in mind, the site needed to portray a clean, fresh and natural flow, representative of their initiative, of course. 
The site features a white background throughout and enforces their statement through the use of a bold red font as opposed to the common black. This colour mirrors their eye-catching logo and ensures continuity. 
Paragraphs and photos are spaced accordingly, allowing a natural and easy flow. We believe that this layout really enhances the message from the photos. 

DESIGN

Responsive Design
All our websites are responsive (mobile friendly). Responsive websites allow a site to adapt to different screen sizes, so you can offer visitors the best possible experience.

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